BRAND STRATEGY

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Herstory

FASHION BRAND

Delivery:

• Brand Identity

• Cross-functional teams management

• Product development (prints, formal-, occasion-, and outwear)

• Sales & Marketing strategy 

• P&L 

 

Results:

• Attracted 5k regular customers in Eastern Europe

• Built a distributor network in 4 countries with revolving purchasing contracts

• Successfully participated in US fashion shows and fulfilled wholesale orders across 4 states


Awards:
• The most elegant brand of the year 2017 by Pink Magazine, Ukraine
• #100 most influential women entrepreneurs by Women Magazine, Ukraine

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PSL

LUXURY CONCIERGE AGENCY

Delivery:

• Personal Shopping

• Assortment Buying

• Content creation

• Operational management 

• Network growth (London, Paris, Milan, NYC)


Results:
• Reached a turnover of USD 1M a year
• Grew a team of 4 Shopping Associates and 2 logistics managers

- Highlights -

Brand Presentation
Brand Presentation
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Herstory on The Coterie
Herstory on The Coterie
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Fashion Show SS2017
Fashion Show SS2017
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Herstory on UFW
Herstory on UFW
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Herstory showroom team
Herstory showroom team
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Pink Magazine Awards
Pink Magazine Awards
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