Projects
Marketplace for Summer Programs
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Led project from concept to release in 10 weeks
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Created product requirements & user stories
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Conducted RFP for tech stack and engineering talent
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Coordinated Development, Design & Content teams
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Outlined go-to-market and monetization strategy
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Created product roadmap
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Prepared hand-over documentation
WEB 3.0 Community Building Mobile App
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Conducted user interviews and testing session
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Coordinated Development, Design & Marketing teams
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Established key adoption criteria
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Oversaw integration and set up of Amplitude
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Coordinated Development, Design & Marketing teams
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Conducted team-brainstorm and co-creation sessions
Herstory Apparel Line
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Created an apparel line from concept to revolving contracts and brand recognition
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Built omnichannel sales strategy, acquiring 5k+ customers with 70% retention rate
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Developed a B2B arm to sign contracts with 20+ retailers in Europe & North America
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Coordinated international Supply Chain logistics and partnered with 5 largest local production sites
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Scrutinized the market, and continuously improved products and services based on customers' and buyers' feedback