• Created the MVP for marketplace of educational products from concept to release in 10 weeks • Compiled product requirements, conducted RFP, and hired engineers; coordinated design, content gen, and data collection teams • Created product roadmap, outlined go-to-market and monetization strategy

• Led weekly sprints, influencing Design, Development, and Go to Market teams • Oversaw product roadmap; defined and analyzed success metrics • Conducted a series of need validation user interviews and product testing sessions

• Conducted market research for expansion in Africa Market, analyzed competitors and market-specific product features • Developed and presented key insights and recommendations on 5-year emerging market strategy for core product

• Spearheaded Sales Pipeline Generation Initiative for Experience Cloud and developed a Playbook of best practices for Sales Org • Outlined a long-term vision of Sales Toolkit, rethinking Sales Communication, Internal Information Sharing, and Sales Academy

• Analyzed healthcare industry datasets and historical data to identify segments with maximum revenue potential • Designed and executed B2B market-entry, multichannel communication plan, achieving 30% higher than benchmark response rate • Led 30+ pitch meetings and integration calls with healthcare providers and developed a Market Entry Playbook for future expansion

• Led integrated digital marketing campaigns, including design, execution, and traction of success metrics for 10 D2C brands • Leveraged web analytics to evaluate customer journeys, locate bottlenecks of traffic growth, demand generation, and conversions • Spearheaded emergency response to COVID to maximize marketing efficiency and retain ROI of digital programs

• Launched and grew an apparel line, acquiring 5k+ customers with 70% retention rate and 20+ retailers in Europe & North America • Coordinated cross-functional international teams in Supply Chain, Production, Creative, and Marketing & Sales • Partnered with 5 major apparel production sites and sourced materials internationally from China, Italy, and Turkey • Launched customer knowledge and satisfaction survey program, analyzed market trends and needs, and monitored competition Highlights: • Featured in #100 Most Influential Women Entrepreneurs, Woman Magazine, Ukraine, 2018 • Selected amongst 200 designers to represent Ukraine on granted SABIT program by US Chamber of Commerce, 2017

• Acquired and managed 50+ key accounts, providing holistic pre- and post-sales customer support • Prototyped PSL web & mobile app - personalized consumer experience for high-fashion shopping • Expanded partner-coverage to London, Paris, Milan, and New York and built a logistics network for shop-to-door worldwide delivery